Reaching A Larger Audience To Raise Awareness About Controversial Issues Online
You feel strongly about certain subjects. In the same breath, you also feel like you live in a tiny bubble, unable to get your voice heard on issues you feel passionate about. It seems that the more technologically savvy the world becomes, the less connected people get to one another. In a sense, this tends to cause people to think they do not have a voice anymore. Whether you have strong opinions about immigration reform or want to spread the word about medical marijuana, leveraging the power of the internet to raise awareness about controversial issues is certainly the way to go.
Since everyone is already engaged on the Internet in one fashion or another, the way to propagate controversial issues to others is to create a website, and then you must overcome the hurdle of generating massive traffic to that website. The first part of this equation is relatively simple. Anyone can learn to program in basic html, allowing them to slap up a website overnight. There exists free website hosting platforms that make it possible for people to do this for free. Unfortunately, having free web hosting and a website alone does not ensure that you will get much traffic to your website.
Overcoming the Problem of Generating Traffic Online
To get your controversial message heard by the masses, the Internet provides website-owners and bloggers with numerous ways to market their ideas to large crowds of people. Many people use social networking avenues to propagate their controversial messages. Websites like Facebook are a great place to start generating interest in ideas, taking advantage of social circles to begin discussions on a variety of heated subjects. To hit the more trendy crowds with your fresh and controversial content, the Internet is also budding with social bookmarking sites, which exist to encourage people to visit your website, to expose these individuals to pictures and read quality articles you have written.
According to an article on TechCrunch, major media outlets like Forbes and other venture interests deeply involve themselves in acquiring social bookmarking sites, exposing how important these sites happen to be in the arena of genuine content distribution. It is important to remember, when you write and publish a new article, you need to ping that article as well. Pinging your article URL”s helps search engines to find, grab hold of, and rank your content. This in turn makes it possible for your message to be served up to anyone searching on the topics you write about. Forum websites, such as Yahoo groups, for example, happens to be another way to find people who will listen to what you have to say and also to plug your website before an interested crowd.
Low Cost Paid Advertising
If you find that large numbers of people have not been reached by your marketing efforts, then it is time to look into ways to more effectively advertise your controversial message. The online advertising market is sometimes expensive, but if you are smart about it, it can become rather inexpensive. Many PTC sites, such as Paidverts and Clixsense, for example, are great ways to acquire low cost or free advertising, which in turn puts your controversial message in front of large crowds of people paid to view your ads and to check out the message promoted on your site.