For anyone who owns a website, the words responsive web design should draw immediate attention. Responsive design technology is the future of the internet, and in fact, the future isn’t so distant. This technology is already here and your website should be starting to utilize its capabilities.
Understanding Responsive Design Technology
In its simplest form, responsive web design means your website is readable and useable, regardless of the device being used. Pages automatically scale based on the size of the screen being used – allowing both mobile and desktop visitors to have a positive user experience.
Reasons Responsive Design Matters
If you are interested in why responsive design matters and why your business should invest in this new technology, here are a few reasons:
- Surge in mobile usage. If you’re searching for why responsive design is important, just look at the data. According to Smart Insights latest reports, more than 20 percent of Google searches are conducted on a mobile device, more than half of all local searches are done on a mobile device, and 25 percent of Americans only access the internet via mobile devices.
- UX matters. Marketers and web designers are learning that one thing sets bad websites apart from good ones: user experience. When a website designed for desktop viewing is accessed via a mobile device, the user experience is poor. However, if your site is optimized for both desktop and mobile, you can satisfy a much wider demographic.
- Google likes it. When Google speaks, the people should listen. That’s why when Google announced in 2012 that they prefer responsive design over mobile templates, the design industry paid attention. If you want to improve your SEO, it’s becoming clear responsive design should be part of the equation.
A Practical Look
For a practical understanding of how responsive design technology could help your business, let’s analyze a couple different examples. The first would be useful for a real estate firm, while the second would add value to a local retail store.
- Geo-specific pages. When homebuyers are driving around looking at properties and searching for new leads, they often use their smartphones or tablets to search for listings. For example, a couple looking to buy an apartment in Philadelphia may want to learn more about a specific district they’re in. With responsive design, they could access a geo-specific page like this from their phone.
- Deals and coupons. Savvy consumers enjoy looking for deals and saving money with coupons. While out running errands, a shopper may run across something she wants to buy. Instead of worrying about whether she’s getting the best deal, the shopper can quickly access the store’s website and search for a page that reveals current and upcoming sales.
Invest in Responsive Web Design Today
Is your website currently using responsive web design technology? Would customers be able to seamlessly access your website like the two examples above? By investing in this technology now, you can position yourself ahead of the curve and brand your company as a leader, not a follower.