It’s not easy building a website and turning it into a profitable business. Most people will never succeed at bringing in great money on a monthly basis, so if you’re already earning a full-time income from your site you should be proud of yourself. How would you like to see your income disappear in the blink of an eye? I hope a big chunk of your traffic comes from multiple sources and you don’t rely on Google for every cent you earn.
What will you do if Google turns around one day and give your site a penalty? If you rely on them for all of your traffic you won’t have anyone coming to your site anymore. That means you will stop making money and you’re right back to where you started. You might get penalized for carrying out bad SEO, so I think it’s important that you know what to avoid. If you can stay in the search engine rankings it means your business won’t disappear from the face of the earth.
Over-optimized anchor text
When you want to rank for a certain keyword you might do anything to make sure Google knows about it. That could be dangerous because they will think you are trying to pull the wool over their eyes. If you start leaving links on other sites pointing back to yours it’s very important that you don’t use your keyword in the anchor text 100% of the time. Everything you do should look natural to Google, so try to use your keyword in the anchor text less than 10% of the time.
Links from spam sites
A spam site is one that is considered low quality. Did you think Google or Bing was going to reward you with amazing rankings because you built a few thousand links on low quality sites? That kind of thing doesn’t work anymore. It did in the past so you would be forgiven for thinking it was a good technique to use, but it’s more likely you will be heavily penalized. You can’t help getting links from some sites, but most of them should be on respectable ones.
Building links too fast
How many websites do you know that become hugely popular overnight? When most sites are first built it will take months before anyone knows they exist. It will look strange when your site suddenly has thousands of links pointing towards it when it’s been up and running for a few weeks. Make sure you build links slowly when you build a new site, or you’ll just end up on the scrapheap and it will take you a long time to convince Google to love you again.
Horrible content can mean a lot of things, but in the eyes of the search engines it’s anything they deem as low quality. You can’t just string together a thousand words and call it an article because these days it’s possible for search engines to tell it doesn’t make any sense. When people start leaving your site within a few seconds it’s also going to confirm their suspicions. You need to start producing quality content if you want to prosper in the future.
On-page SEO abuse
Have you ever tried to read an article where there was one particular word or phrase that kept popping up every few sentences? You know keyword stuffing is nasty, so you shouldn’t do it. It’s definitely the worst thing you can do when it comes to on-page SEO. Not only will the search engines hate it, but readers won’t stick around because the articles will suck. You need to read about correct on-page SEO practices before it’s too late.